Inner Circle Media accomplished for us exactly what we set out to do; develop a more contemporary, clean website to tell the DDA's story in an accurate and positive way. The team at ICM worked effectively with our board members to ensure that everyone's needs and opinions were heard and prioritized, all goals were met, and the end product is a website that represents us well and grows with our needs.
PROJECT: Full scale website design/development; custom content management system
Description: Since 1982 the Ann Arbor DDA has been an influential catalyst for the revitalization and renewal of downtown Ann Arbor. In 2007 the organization decided its website need a revitalization of its own. The goal with the revamped site was to showcase the DDA's new brand and engage Ann Arbor residents.
The DDA chose ICM to work collaboratively with its active Board of Directors to build a dynamic, focused and contemporary site. The new site features the current and past improvements the DDA has made to our downtown. Site visitors can access comprehensive downtown parking information, maps, and DDA meeting agendas and minutes. ICM integrated its own content management system, Bulldog CMS, which allows the DDA team to easily update the site's content and navigation.