OUR EXPERTISE
What's the BUZZ about ICM
Inner Circle Media was extremely helpful and creative on this project. The team met all our deadlines, they gave organization and design input that moved the project along smoothly, and they always responded immediately to suggested changes (something I always appreciate). I would highly recommend them for any projects you have coming up. They were the best team I have worked with on a website project, and I have worked with many over my career.

Andrea Kelly
Program Director-BioConnections

OUR EXPERTISE

We have an integrated approach to our work - we combine user-focused design with technical expertise. And we go one step beyond... we try to get inside your head and figure out exactly how to achieve your business goals and bring you success. Our process is as follows:
 
1. Strategy
During this phase, we ask A LOT of questions. Through extensive interviews and research, we explore the client's business goals, site goals, and target audience. Strategy phase components include:
  • Project goals and scope development
  • Detailed schedule/timeline development
  • Client employee interviews
  • Customer/site user interviews

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2. Specification
In this phase, we're still asking a lot of questions, as well as gathering and organizing information, and determining functional and technical specifications. Only after we've answered all of our questions do we start designing. For identity and web work, the design process is very iterative - the client critiques and we tweak the design frequently until we're all happy. Specification phase components for web development include:
  • Information design
  • Technical integration
  • Interface design
  • Content development
  • Usability specifications

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3. Integration
During this phase, front end design becomes back end construction. Our technical team takes over and builds the site using the most efficient, applicable technologies (we use MS or open source technologies as needed). The integration phase often involves a combination of the following services:
  • Infrastructure design and development
  • E-commerce process and code development
  • Website implementation
  • CRM development / integration
  • Content management system development and integration
  • Third party software integration
  • Legacy systems integration
  • Database development / data migration
  • Intranet and extranet development

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4. QA / Testing
Although we test consistently throughout the project, this is the phase where the most extensive testing occurs. We will post the site to ICM's development server, test the site with the user group, make necessary changes, test it again, and make any additional modifications. Once the product meets all success criteria and functions according to all specifications, the site is posted to the live server. Components during this phase include:
  • Testing in all environments (browsers, operating systems) including stress, security, functional, load and boundary testing
  • Testing with user group made up of members of target audience
  • Revision / modification based on testing results.

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5. Launch
Here's where we finally promote the site on the live server through marketing initiatives, press and media coverage, and through registration with search engines/directories.

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6. Ongoing Management, Review and Evaluation
After site launch, we provide a 6 month warranty for the entire system at no cost. We then work with the client to monitor site statistics, track development of new technologies, and make recommendations for site improvements. During this ongoing phase we:
  • Update content
  • Monitor site stats
  • Evaluate and apply new technologies/new ideas

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