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	<title>Full Circle Blog</title>
	<link>http://innercirclemedia.com/blog</link>
	<description>Topics include web design &#38; development, small creative firms, and women in business.</description>
	<lastBuildDate>Wed, 25 Nov 2009 16:31:24 +0000</lastBuildDate>
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		<title>Online Advertising &#8211; Is it worth the investment for your business?</title>
		<description><![CDATA[Everyone seems to be asking the Magic 8-Ball these days, “Should I pay for online advertising?” The Magic 8-Ball is giving all sorts of answers ranging from “Signs point to yes” to “My sources say no.”  Does it make sense for your company to pay for Google Adwords or placement in other search engines? Take [...]]]></description>
		<link>http://innercirclemedia.com/blog/2009/11/25/online-advertising-is-it-worth-the-investment-for-your-business/</link>
			</item>
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		<title>4 Myths of Internet Marketing For Service-Based Companies to AVOID</title>
		<description><![CDATA[
As business owners, you hear a lot hype about marketing your products and services on the Internet. Experts tell you to “Improve your website. Launch a blog. Build a gigantic mailing list….”    The trouble is the marketing information and advice provided online is often directed at companies who sell products and services [...]]]></description>
		<link>http://innercirclemedia.com/blog/2009/09/23/4-myths-of-internet-marketing-for-service-based-companies-to-avoid/</link>
			</item>
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		<title>Goal-Setting: Target = Success</title>
		<description><![CDATA[In anticipation of WXW&#8217;s Goal Setting event on September 18th, I wrote a quick article for annarbor.com about goal setting. Specifically, I noted that just because the economy is in the dumps, it doesn&#8217;t mean that you should stop aspiring toward big goals for the future. The “bad” economy is an excuse many people need [...]]]></description>
		<link>http://innercirclemedia.com/blog/2009/08/31/goal-setting-target-success/</link>
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		<title>Attack of the Online Social Media Tools &#8211; Developing a Comprehensive Online Marketing Strategy</title>
		<description><![CDATA[
Before you post one more thing on Facebook, Tweet on Twitter, or update your LinkedIn profile, ask yourself this &#8211; what&#8217;s my comprehensive marketing strategy? If you’re not sure why you’re on the web, how do you know if your efforts are successful? Just being there isn’t necessarily going to improve your business. In fact, [...]]]></description>
		<link>http://innercirclemedia.com/blog/2009/07/21/developing-your-online-marketing-strategy/</link>
			</item>
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		<title>Women in business &#8211; Start selling like a girl</title>
		<description><![CDATA[Debra Power (Power Marketing) and I are going to be regular contributors to the Ann Arbor Business Review. Since Debra and I are the co-founders of the Women’s Exchange of Washtenaw, the Business Review hopes we&#8217;ll be good spokespeople for the region&#8217;s business women. Little do they know that they asked two outspoken and sometimes [...]]]></description>
		<link>http://innercirclemedia.com/blog/2009/05/27/women-in-business-start-selling-like-a-girl/</link>
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		<title>Wanted &#8211; Opinionated Women Business Leaders</title>
		<description><![CDATA[
In celebration of WXW’s yearly forum (May 15) and because WXW women tend to be so gol’ darn lippy and self-assertive, Concentrate asked five WXW participants to “talk about women in business, the opportunities and challenges of doing that in Michigan, what you’d like to see improved, where things are going, etc.  The more [...]]]></description>
		<link>http://innercirclemedia.com/blog/2009/05/19/wanted-opinionated-women-business-leaders/</link>
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		<title>100 Words of Wisdom for Entrepreneurs</title>
		<description><![CDATA[
The Ann Arbor News ran an excellent section called &#8220;Outlook &#8211; Survival Mode: A time to transform&#8221; in its March 22, 2009 edition.  The Outlook section featured stories about companies and people who are adapting and transforming during Michigan&#8217;s trying economic times. (Unfortunately, the next day the Ann Arbor News announced its own transformation [...]]]></description>
		<link>http://innercirclemedia.com/blog/2009/03/30/100-words-of-wisdom-for-entrepreneurs/</link>
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		<title>Ann Arbor Web Experts Featured on WJR&#8217;s Internet Advisor</title>
		<description><![CDATA[On Saturday night (March 14th), Catherine Hayes and I were featured on WJR&#8217;s Internet Advisor, a Detroit radio show that&#8217;s been on the air for 11 years on News/Talk 760 AM. For those wondering &#8211; no, we did not get to meet Mitch Albom, but we had a great time talking with Gary Baker (local [...]]]></description>
		<link>http://innercirclemedia.com/blog/2009/03/16/ann-arbor-web-experts-featured-on-wjrs-internet-advisor/</link>
			</item>
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		<title>Carrie Hensel = Mastermind?! Concentrate Magazine Features ICM&#8217;s Fearless Leader</title>
		<description><![CDATA[On February 18, 2009, Concentrate (the web site and weekly online magazine) featured little ol&#8217; me, Carrie Hensel, as one of Ann Arbor&#8217;s &#8220;Masterminds.&#8221;
For those of you who haven&#8217;t seen it, Concentrate &#8220;tells the new story of Washtenaw County — a narrative of creative people and businesses, new development, cool places to live, and the [...]]]></description>
		<link>http://innercirclemedia.com/blog/2009/02/22/carrie-hensel-mastermind-concentrate-magazine-features-icms-fearless-leader/</link>
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		<title>Why Being Weird Wins Business</title>
		<description><![CDATA[ 
Hey fellow weirdos, I have been contemplating a blog post like this for years. Yes, it may seem risky to call attention to my weirdness, but with the launch of our new (and rather weird) website and after reading this interesting post on BNET – “When the Going Gets Tough, Get Weird” – I [...]]]></description>
		<link>http://innercirclemedia.com/blog/2009/02/08/why-being-weird-wins-business/</link>
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