Carrie Hensel = Mastermind?! Concentrate Magazine Features ICM’s Fearless Leader
Ann Arbor, Business Thoughts February 22nd. 2009, 5:01pm
On February 18, 2009, Concentrate (the web site and weekly online magazine) featured little ol’ me, Carrie Hensel, as one of Ann Arbor’s “Masterminds.”
For those of you who haven’t seen it, Concentrate “tells the new story of Washtenaw County — a narrative of creative people and businesses, new development, cool places to live, and the best places to work and play.” It’s one of Issue Media Group’s numerous city-specific publications, all of which focus on small businesses that are bucking current economic trends by growing, hiring, producing creative products and services, and helping improve their communities.
The writer, Kimberly Chou, was a joy to talk with. I’m amazed that she took such thorough notes, since prior to speaking with her I consumed some extremely caffeinated coffee at Caribou, and then proceeded to spout off at 100 miles per hour. My pals who read the article said it captured my creative spirit, so clearly Kimberly has a gift for taking nonsensical jibber jabber and turning it into a story.
The article features a summary of my extremely convoluted career path, a history of our company (Inner Circle Media), and some great promotion for the new women’s business group we started last year, the Women’s Exchange of Washtenaw (WXW). WXW has become my second full time occupation, and I love it. As the article says about WXW, “Our tag line is ‘Now we’re talking’ and that’s what we do. We TALK. That is really where the magic happens… and that’s the place I want to be — when you’re talking with people and really figuring stuff out.”
I’m super flattered that Concentrate deems me a “Mastermind” and I’ll do whatever I must to maintain that title.







March 27th, 2009 at 4:23 pm
you’re a rock star!
April 19th, 2009 at 11:27 pm
It’s great to hear stories like these, and the article is superb.Companies like Inner Circle Media are what are what keeps my faith in Michigan’s future. Being an entrepreneur in this place is tough enough, but especially in such a down economy, and in an industrial corridor where creativity and talent are just waiting to explode.I love Detroit, Ann Arbor, and the region, but I’ve felt very much like once I graduate I’m going to have to move elsewhere in the country to find the kind of job I’m looking for. It’s encouraging to see businesses like this cropping up right under my nose and being so successful. Best of luck to you in the future.