Planning for a Website Redesign
Ann Arbor, Uncategorized, Website Tips September 29th. 2008, 3:01pmDoes your website look a bit rusty? Is it time for a fresh new site design? Often prospective clients come to us with websites that were built at the turn of the century (the 21st century that is), and they want to get a head start on planning for their new and improved site. If you are revved up to revamp your old, stagnant website, you can get a jump on the process by considering the following questions before you even meet with a web development company:
GOALS:
- What are the high level business goals for your company or organization?
- What are the goals for the new web site?
- How are those goals different from your previous website?
- How will you measure success of the new web site?
AUDIENCE & MESSAGE:
- Who is the primary audience? Secondary targets?
- What will visitors do on the site? Consider age, education level, gender, tech savvinesss, and any other visitor attributes that might help you understand how they’ll use your site.
- Please sum up your customer’s/audience’s needs and concerns in a sentence.
- What are your key marketing and communications messages?
- What does your audience think you do/are? What do you want them to think?
ARCHITECTURE & DESIGN:
- Will the new site’s architecture differ from that of the current site?
- Have you established hierarchy and labeling for navigation for new site? (Global navigation/main buttons, local navigation/subsections, etc.)
- Has style guide been approved by your company? (i.e., colors, fonts, etc.)
- What is the desired site attitude/look and feel?
- What sites inspire you? What do you find appealing about these sites?
- Who are your competitors (or comparable organizations)?
October 2nd, 2008 at 10:23 am
This is a good planning for any website designing. For any one listing websites is most important. I feel Content Management System is important for any of the designer to get the feedback.