Comments on: Ann Arbor Web Companies - Sizing Up the Competition http://innercirclemedia.com/blog/2008/08/13/ann-arbor-web-companies-sizing-up-the-competition/ Topics include web design & development, small creative firms, and women in business. Tue, 06 Jan 2009 00:14:46 +0000 http://wordpress.org/?v=2.3 By: Ross Johnson http://innercirclemedia.com/blog/2008/08/13/ann-arbor-web-companies-sizing-up-the-competition/#comment-288 Ross Johnson Thu, 14 Aug 2008 22:43:57 +0000 http://innercirclemedia.com/blog/2008/08/13/ann-arbor-web-companies-sizing-up-the-competition/#comment-288 Confusing a prospect with industry terminology is hardly the way to win any business. In fact, as web developers they should know better as the same rule applies for web copy. Keep it simple and understandable. There are ways to demonstrate expertise beyond simply spouting off technical jargon. If nothing else, a solid portfolio and selection of case studies should show you know what you are talking about... Confusing a prospect with industry terminology is hardly the way to win any business. In fact, as web developers they should know better as the same rule applies for web copy. Keep it simple and understandable.

There are ways to demonstrate expertise beyond simply spouting off technical jargon. If nothing else, a solid portfolio and selection of case studies should show you know what you are talking about…

]]> By: Dan Shields http://innercirclemedia.com/blog/2008/08/13/ann-arbor-web-companies-sizing-up-the-competition/#comment-287 Dan Shields Thu, 14 Aug 2008 14:27:34 +0000 http://innercirclemedia.com/blog/2008/08/13/ann-arbor-web-companies-sizing-up-the-competition/#comment-287 I think your questions were probably the best to ask at the initial meeting. I would only ask those other questions if the prospective client was wondering about those areas of expertise. My favorite is "Would you like us to assure compliance to usability heuristics?" Why would you ask something like this, isn't it a given if you are a web professional with any type of UX background? I think your questions were probably the best to ask at the initial meeting. I would only ask those other questions if the prospective client was wondering about those areas of expertise.

My favorite is

“Would you like us to assure compliance to usability heuristics?”

Why would you ask something like this, isn’t it a given if you are a web professional with any type of UX background?

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