Here at Inner Circle Media we’re somewhat resistant to formal job titles. In my previous life, I worked for a stuffy, corporate, hierarchical company where we had job titles like Senior Quality Liaison and International Documentation Coordinator. To me these titles were BS, and they often caused bickering and divisiveness because people would argue about who had what title. It was not uncommon to hear someone exclaim, “But why am I only a senior coordinator and not an associate or even a junior supervisor?!” (I’m so glad I never figured out the difference!)

So, when Catherine and I started Inner Circle, we decided to let our team members come up with their own job titles. That way, our team members can decide what they do best and how they’d like to define their role. And because they’re creating their own titles, they are all theirs. If they decide in six months that their title no longer fits their role, they can CHANGE IT.

This past week our brilliant new team member, Karl, was trying to figure out the title he’d like listed on his business cards. We suggested many possibilities - production assistant, web coder, digital developer - but none of them were quite sexy enough. So Karl created this handy little tool to generate his title. Personally, I love WEB CODE BOY. Give it a try, and let me know which one you like best.

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